Lookbook
Made to be worn often,
not once.
How the PLAIN essentials are worn — heavyweight tees, loopback hoodies and relaxed trousers photographed as a working wardrobe.
Chapter one
A wardrobe, not a drop.
Three garments, worn in rotation for a season. Nothing styled that could not be worn on an ordinary Tuesday.
Chapter two
Weight you can feel.
Loopback cotton that holds its shape through the wash — heavy enough to stand on its own, soft enough to live in.
Shop hoodies
Chapter three
Cut for the long day.
A relaxed leg with a clean break, in a cotton twill that softens rather than sags.
Shop pants
